Saturday, 28 August 2010

Internet = Knowledge = Do!

A great piece from the BBC about the Web being used to download walks and the number of people doing it! The information is coming from the English Natural Trust.

800 on Average Downloads per Day!

Second Places held at stand at the Museums Association Conference in London last year. To say the event was a waste of money was an understatement. I had never come across a more "conservative" (not political) anti-change group in my existence in Virtual Worlds or digital media.

They had a whiteboard up where people could put ideas and ticks beside it to get a feeling on what the conference attendees were thinking. And the largest ticked box was "Digital is not the way forward for us!"

I was flabbergasted. The only industry in the WORLD who could not see the advantages of digital media. I was peeked and I started asking why they were different?

"It is all about feet through the door" was the most common reply. "We only get funding when we can prove the local populace use it!" was another.

I was shocked and, to be honest, quite angry. No one I spoke to thought about other ways to get money than funding grants!

We are very, very lucky in this country that most of our museums are free. Its rare in the continent, even rarer in the States. And I do admit I don't like to see tourists from outside the UK walk past the donation box with a look and a shuffle the other way. I always put in a fiver and I pay my taxes already.

I digress, and really don't want to go down the road of funding. But what this BBC story says is that here is a way for the English National Trust to say to their governance, "Hey, we got 800 people a day using this service for free, and its costing us not very much after the initial funding!". And I'm sure you could charge 10p (why 10p and not £1) no reason, just people will not care about 10p, maybe a quid is noticeable. Sell 800 a day thats £30k per year for nothing more than a map and a bit of information (they even have their own paper)!

But I can imagine the idea being brought up to the people at the museum conference. "Oh no! people need to come to our shop to pick up one for free so we know how many people take it!"

Its time the Museum and Galleries of this world looked at digital media, not just in side their buildings, but making their buildings open to the world. Spread their knowledge world wide, allow for donations or even CHARGE for things like talks, debates anything that can bring in revenue!

There is 1.1 BILLION people on the internet, grab just 1% that is 11Million people, if just 1% of them donated a fiver for their visit that is over half a MILLION pounds!

COME ON PEOPLE, the new media gives you new opportunity, how would you love to talk to kids from Africa about your local castle, or kids from Iraq about your ideas on the reformation.

Knowledge and understanding is just not about profit, it can even stop these misunderstandings between peoples!

Peace and Profit... not a bad thing to wish for and all easy and possible with Virtual Worlds from Second Places.

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