Friday, 10 September 2010

Confused with all the "Groups!"

Its not hard to confuse me

It really isn't. I'm married, with an 8 year old, I am Managing Director for what I think is the largest OpenSim/Virtual World supplier in the UK, I look after 4 full time "employed" staff and report to a board. Two offices in Aberdeen, Scotland and Manchester, England. We do nothing but Virtual Worlds.

We have over 20 active "business" clients (clients that have paid more than 10k) we have 100's of smaller "personnel" clients and developers. Our clients range from BP to Learning and Teaching Scotland (Scottish Government's Education) from Domino's Pizza UK to EMAP.

But we suck at publicity. I see smaller companies doing things that we wouldn't dream of doing, we see Marketing companies call themselves virtual world companies, and I see people stand up and say "listen to me, I am a virtual world evangelist".

And I see all these "groups" being formed, groups about File Formats, Social Interaction, Education, groups looking at things way beyond my head.

And I see other companies engaging and getting publicity. And I need to know how they can do it?

The only time I've been famous is (about 2 months ago) one of our clients was tracked along coals for spending tax payers money on something that would have saved them money, but wasn't allowed to finish. But thats the media for you. And of course the Jimmy Carr gig 3 years ago.

We give the client all the IP on all our builds so its them that get the publicity, as it should be (imho). You don't design a web site and then you hark on about it, its the client who should get the publicity, you just have it in your portfolio to show off to new clients.

I just don't have the time to pursue all these groups, go to all these meetings. My priority is to my clients and new business. They have my mobile number and they know how to use it.

Yet I feel bad, I'm using Open Source technology. I'm the first to bitch about things going wrong or something dropping in the list to be developed. My CTO does his best but hes also busy.

So this blog is to everyone out there making virtual worlds better

"THANKS! Keep up the good work" with one question... Anyone want to help with our publicity?


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