Showing posts with label opensim. Show all posts
Showing posts with label opensim. Show all posts

Thursday, 2 September 2010

The Loss of the Teen Grid to Education

So now its official and time is moving by quickly. Second Life's Teen Grid will be shutting down at the end of this year, so if you have an island there then you will be moved to the main grid and your kids will most likely be thrown out.

Not shedding a tear
Alas I am not. The UK was always stuck with the problem that our kids mostly stay in at School until they are 18 then go straight to university. Many of the Schools we look after are 6th Form Colleges and virtual worlds gave them the possibilities to have fashion shows, art shows, all showing off their students skills. But most 6th formers are 16-19 and as such couldn't use the teen grid (well some could, some couldn't).

So we would always encourage our schools to use OpenSim. Lets be honest they things we can configure for OpenSim (Swear word filter, Timed uptime, logs of every conversation) are all now a basic minimum for kids using the internet.

Also thanks to the wonderful people at OpenSim Development Team and our own In House team I would like to announce the launch of two new packages, much reduced in price and for Education Establishments ONLY!


The Content Grid - Village/Town/City (foreign and home)
The Content Grid is a web front end that plugs into your OpenSim Virtual World. It will allow you to not only host your own world but it allows you to dynamically add islands (via the web page marketplace) when you require. And not just islands you have created yourself, you can create islands and upload them for other schools to use (either for free or charge them through our web market place).

So you could have a class studying GCSE English Literature so you enable the World War 1 English Lit. Island and allow your kids to instantly walk around the trenches of the Western Front, or you could create your own island and pack it away when your finished.

So imagine 6 classes each with their own island and you just open and close them when required, so you don't have to worry about hosting 6 islands all at once.

The Content Grid can also be configured to work within your already present VLE (we have integrated it with GLOW and Moodle) so the kids and teachers have 1 login for all systems.

Our 3 Servers are detailed below:-

Village

25Gb HD
1024RAM (burstable to 2048)
unmetered Traffic
100Mb Bandwidth

Town
50Gb HD
2048 RAM (burstable to 4096)
unmetered Traffic
100Mb Bandwidth

City
50Gb HD
3072 RAM (burstable to 6144)
unmetered Traffic
100Mb Bandwidth

All come with OpenSim version 0.7.x
OpenSimManager (so you log in via a web page)
ContentGrid Manager (so you can dynamiclly add and remove islands)
Branded Client Software (based upon Second Life Version 2 viewer)
Your own Domain either transferred or a Brand New Domain created for you.

Foreign and Home relates to the servers hosting location. Some schools require to host the server themselves due to security concerns with firewalls etc. Our system will still allow you to upload and download islands as per normal but everything hosted behind your own firewall (HOME). Normally we host the servers ourselves for our clients at a state of the art data centre in London, UK (Foreign).

Until the end of 2010 the prices for these packages are:-

Village £2,292.87
Town £2,402.87
City £2,512.87
Per annum.
(for a calendar monthly cost divide the above by 11). All Servers hosted by Second Places (if you wish to host the servers localily please contact us directly).


OpenSim in a BOX
This is a simple installation of OpenSim version 0.7.x with a non branded Second Life Version 2 software client and web interface for adding user, removing users, forum and log in.

Like The Content Grid it comes in the 3 flavours depending on the same specification as per the content grid hardware.
Village £600
Town £900
City £1300
Per annum.
(for a calendar monthly cost divide the above by 11).


If any of these prices are of interest, or if you need to configure your server slightly different then drop me a mail @ info@secondplaces.net

Please note these prices are for EDUCATION establishments only. All prices exclude UK VAT (which goes up at the end of the year as well).






Monday, 30 August 2010

Kids have imagination, Let them loose.

Imagination, oh how I miss thee

Its not something you notice is missing until its gone, and when its gone you can't remember what it was that is now missing.

Over the past 2 years I have been blessed working in a pioneering industry in Virtual Worlds and no where grasps it as close as Education, Learning and Simulation.

But I want to talk about the meetings I have with the kids (young adults, youths) call them what you will but they are so much better at my job than I could ever dream to be.

2 years ago Second Places started construction upon CANVAS (Children's art and the national arena of Scotland). A place where kids art from all over Scotland could be showcased. We came up with the concept design, a replica of the Kelvingrove Museum in Glasgow. Not an exact replica but the similar idea, large stair case, wings off a central area, you know the type, the normal Victorian build of an art gallery or museum.

We were excited by our design, I was very much looking forward to the build. However in a workshop with the kids from Auchterarder Community School it became very clear that I was OLD.

Here was a world (virtual) where gravity was not a problem, where it never rains and the limits of this rather sad world we live in can be simply ignored. And I came to a bunch of kids to say, "We should have it like buildings that already exist!".

Luckily the Teachers knew better and let the kids come up with the design. A massive ream of paper with kids on both sides just doodling. Their designs were just amazing, it really put me and my team to shame.

"There is no gravity, so why not build up the way?", "Does it need a roof?", "Why walk when you could use a turbo lift?". The questions just came from innocence and enthusiasm.

The final design of CANVAS shows 32 art pods floating the sky, each containing 30 unique pieces of art.

CANVAS is now live and kicking and last week at another consultation with kids every pupil doing Art and Design knew about CANVAS and what it could do.

Last week I had 8 Consultations with kids from all over a region in Scotland. What an experience! We had some groups who were shy, glazed looks with not a scooby what I was talking about, while we had others who could see virtual worlds as their way to try new skills, find skills they didn't even know existed.

It was my role to get them involved from this early stage.

Their new virtual world would be based upon the ideas from these kids. I'm currently writing up the consultation now, but we had kids wanting to run for mayor, run as police commissioner, setup up community groups, help create content, stream their band into their own club. Allow them to hang out and compare stuff with other kids from all over the region.

In total I spoke to over 40 kids about virtual worlds and what was possible and the majority just embraced it like ducks to water. I left one group sorting out roles to create a shoe making business.

I stressed to them that making something was only a very small part of the experience. I used my own company to explain. "I have the best product in the world, its quite simply light years ahead, however I have no marketing skills, I have no sales skills and I have no interpersonal skills, so my idea will fail unless I find people who have these skills to help me!".

The kids just loved that! Here was a way for a group of people to work together, find what they are good at and use it.

Another group was more into the politics of the world. Everyone was told that there was always "GOD" in the virtual world, the person who can over ride government (lets be honest the kids also had some ideas that had to be closed down quickly), but they wanted a recall process for the mayor of the world (who would be a kid) we even had a debate about the voting system.

And there was real enthusiasm, you could see them getting passionate about something that would require hens teeth in the real world. Their imagination just ran riot and it got them learning so much more than listening to me preach to them.

Reading my notes we covered politics, economics, law and order, citizenship, freedom of speech, freedom of movement I bet we spoke about "boring" stuff in an exciting and engaging way in that 1 hour slot than most of these kids had spoken about in their past year.

Kids are great, lets get them using virtual worlds, let them enjoy using it with as much freedom as we can give them. Let them learn skills they didn't even know they were learning.

Second Places can help you with consultation as well as create your very own Virtual World. Secure and safe and as locked down as you "GOD" see fit!

Saturday, 28 August 2010

Internet = Knowledge = Do!

A great piece from the BBC about the Web being used to download walks and the number of people doing it! The information is coming from the English Natural Trust.

800 on Average Downloads per Day!
http://www.bbc.co.uk/news/uk-11119563

Second Places held at stand at the Museums Association Conference in London last year. To say the event was a waste of money was an understatement. I had never come across a more "conservative" (not political) anti-change group in my existence in Virtual Worlds or digital media.

They had a whiteboard up where people could put ideas and ticks beside it to get a feeling on what the conference attendees were thinking. And the largest ticked box was "Digital is not the way forward for us!"

I was flabbergasted. The only industry in the WORLD who could not see the advantages of digital media. I was peeked and I started asking why they were different?

"It is all about feet through the door" was the most common reply. "We only get funding when we can prove the local populace use it!" was another.

I was shocked and, to be honest, quite angry. No one I spoke to thought about other ways to get money than funding grants!

We are very, very lucky in this country that most of our museums are free. Its rare in the continent, even rarer in the States. And I do admit I don't like to see tourists from outside the UK walk past the donation box with a look and a shuffle the other way. I always put in a fiver and I pay my taxes already.

I digress, and really don't want to go down the road of funding. But what this BBC story says is that here is a way for the English National Trust to say to their governance, "Hey, we got 800 people a day using this service for free, and its costing us not very much after the initial funding!". And I'm sure you could charge 10p (why 10p and not £1) no reason, just people will not care about 10p, maybe a quid is noticeable. Sell 800 a day thats £30k per year for nothing more than a map and a bit of information (they even have their own paper)!

But I can imagine the idea being brought up to the people at the museum conference. "Oh no! people need to come to our shop to pick up one for free so we know how many people take it!"

Its time the Museum and Galleries of this world looked at digital media, not just in side their buildings, but making their buildings open to the world. Spread their knowledge world wide, allow for donations or even CHARGE for things like talks, debates anything that can bring in revenue!

There is 1.1 BILLION people on the internet, grab just 1% that is 11Million people, if just 1% of them donated a fiver for their visit that is over half a MILLION pounds!

COME ON PEOPLE, the new media gives you new opportunity, how would you love to talk to kids from Africa about your local castle, or kids from Iraq about your ideas on the reformation.

Knowledge and understanding is just not about profit, it can even stop these misunderstandings between peoples!

Peace and Profit... not a bad thing to wish for and all easy and possible with Virtual Worlds from Second Places.

Tuesday, 24 August 2010

Would you host an event in a Virtual World?

Buying a car from a second hand car sales man


OK not every second hand car salesman is bad, and I'm sure they sell great cars but we playing with sterotypes here. As I'm sure not every "virtual" event is not an utter failure.

Again, for safety of the internet lawyers, I'm not going to name names of the event, or hosts or company doing the hosting. I will however say it was in Second Life and it was to be a well attended event with a mix of Second Life veterns and Second Life newbies, with just a hint of business.

And of course it failed.

The sim became a juddering wreck. The company hosting the event had a wonderful build, with scripted doors, particle fireworks.. EVERYTHING you shouldn't have at an event when you have no guarentee that the other person you share your sever with is not hosting a nightclub or , and I hope not, a similar event.

For those not in the know Second Life share computer power and its dynamic. Which is great if yoru lucky. You get all the resources, however the person you share with then gets very little.

So here we have an event and its heavy resource wise already and then people arrive, and every person that arrives the island gets slower and slower, more and more unresponsive.

And of course, people leave.. Disillusioned with most of the new people will never touch virtual worlds again becuase of this first bad experience.

We "veterans" are sick of seeing events hosting in Second Life and failing. You have no agreement with Linden Lab that your event will be looked after!

Use opensim, use a company like Second Places who can use a Cloud so that you could have the power of a small super computer passing information to everyone at t1 speeds.

Every time a newbie company looking at virtual worlds goes to an event that fails.. We have to spend even more time to persuade them that the technology is great its just you wouldn't host a real life event in a building where there is constant fires and the building collaspes all the time!

We got burnt bad by Second Lifes lack of SLA 2 years ago. So please take this as words from the wise.

OpenSim is cheaper, scaleable and if your happy to pay you can get EXACTLY what you need. Its not god, it does crash, all computer stuff can. But at least you know it won't be because your sharing a CPU with a sex club who's doing discounts that night!


Monday, 23 August 2010

Why we don't do grids or Hyperlinking

Its not a choice - Its a demand

The internet is only over a couple of decades old. So people in the top jobs likely started their careers without the use of wiki, IMing and email. So its understandable their reluctance to embrace even newer technologies like virtual worlds.

And in Education they have even greater concerns. The anonymity of the internet brings in even more problems than the solution the technology gives.

When Second Places started over 2 years ago we worked in Second Life, and had 5 or so schools operating in the teen grid. It wasn't easy to get schools to use Second Life in the first place. Kids could not use their own names, teachers had to jump through hoops to gain access and all in all it was a rather terrible space.

But it wasn't the technical problems that stopped most schools. It was the legal problems. These are actually comments made to me when promoting a virtual world to education:-

  • We need the kids to have their own name so we can see what is happening
  • We are liable if the kids use the computers to communicate with each other. Like organizing a bullying event through a communication tool like IM or Virtual World.
  • There is no way to stop them typing in swear words
  • We will never allow them to speak (voice or text) to anyone anywhere, anytime who is not approved by the school to be talking to kids.
  • We can't have kids parents in world with the ability to talk to other kids (see above)
  • We need a record of every word ever said to anyone
  • They can not change their avatar
  • They should only be able to use avatars, clothes approved by the school
The list was endless. I'm sure there is a world somewhere that kids are trusted, but more importantly the kids don't need trusting and adults see kids as innocents and would never dream doing anything to child that shouldn't be done.

However we don't live in that world. Kids will be kids, and as a parent, I would expect the school to make sure that when i hand my son over they will do EVERYTHING to make sure he's safe physically as well as emotionally.

I always pointed out that I could never see a child log into a virtual world to meet his friend (he is likely sitting beside in class) to arrange a bullying event. However I understood the problem.

Schools have a responsibility and with this anything new that could weaken their way of protecting the child was looked upon as a danger.

We understood this but as Second Life was not ours, there was nothing we could do.

Again we were saved by OpenSim.

We could answer their questions all in the affirmative.

Kids could use their own names, in fact with OpenSim we could have the kids logging in with the same username and password as they used for other in school systems. Wasn't easy for some, shibboleth became a dirty word for us here in Second Places, but it did mean a much easier access for the school.

Schools could turn off and on text and audio chat through a web interface. So if there was a teacher present in world, they could flip a switch and kids could verbally or text chat.

This allowed kids to show their parents their work and the school not worried that the parent could speak to anyone (you don't know if wee Jimmys dad is a good guy or not I guess).

We had a swear word filter, even better it was dynamic, so as a "new" word came out the school could just type it into a web page and that word would be displayed as hashes and an alarm would be sent to the school to say "Jimmy X said XYZ @ 10:52 location 123,142,30". No one around him would hear the word.

Every chat, verbal or text could be recorded and stored.

We modified the client so the kids client would not allow them to "take off" clothing, or upload images or create any clothes. So we locked down the world, but if they school wanted the kids to build and make stuff, they had access (in school only) to the normal client that did everything normally, but only used when a teacher was present.


It was done, all the worry from Schools was answered. It wasn't easy and we spent a lot of time on it. But it was a locked down, secure and customizable world that schools could be happy in the knowledge their children were as safe as possible, even safer than real world.


So the question, why we don't do grid or hyperlinking? Its all said above. For education in the UK (and I assume everywhere else) it has to be locked down, and that means cut off from the rest of the world.

But alas that is a heck of a shame. We want content to be shared. Its expensive to create content for virtual worlds and not share it (even charge back for it).

So we created the content grid, a web based virtual world island market when schools could create islands and upload them to marketplace. Sell or give them away to other schools.

These islands could be anything, Looking at the market place now we have trenches of world war 1 for GCSE English Lit., we have a working hydro dam, a replica of a radio telescope and much more, walking through a mayan temple, an art gallery, a cat walk.

Any school signed up to The Content Grid can access and upload the market place. So you can still share content, approve it before your kids can see it. And its still all locked down tight.



Thursday, 19 August 2010

Nebraska is dead, Long live OpenSim

Its "kinda" official

The much expected death of Linden Labs "Nebraska" their "behind" firewall solution was sort of announced at SLCC last week. Along with the death of the teen grid.

So first let me talk about Nebraska. Great concept, in fact Second Places were in the running with one of our clients to be in the beta running. However the cost for a beta product and what was and wasn't possible made us run a mile, and I'm sure we were not the only ones.

Again I KNOW there were development companies who after the launch of the beta still persuaded their clients to shell out 50,000 USD even though a good developer would look at the problems (locked down database, buy the actual hardware, etc) and know it had a finite shelf life.

Again I hope the companies that did purchase it and likely spent many, many more thousands on the developers are not now totally allergic to Virtual Worlds having been bitten REAL baddly. But I bet they won't be in a rush to use it again.

The concept of a behind firewall solution was only part of the problem. Businesses didn't want ANOTHER log in, or the inability to modify the back end to fit with their already in place software. But alas who ever advised Linden Labs just said "You know what business want? They want Second Life and they want to host it themselves!". They (and they know who they are) were just wrong!

When Nebraska was going into Alpha/Beta stage Second Life was already the hated love child of the internet, in the eyes of the media. Companies had spent millions and now most were waving their hands as they couldn't get what they wanted. They wanted proof that their investment was not just money to an advertising firm but money to an advertising firm that could prove people were influenced. All businesses got was, "there were 500 people on your island today! Isn't that great?", the business looked excited "Yeah that is awesome, where were they from? What age were they? " and the developer would look glum and say " well, we don't have that information!". The business would start to look depressed, "oh well that is kind of key to what we wanted, but you can tell us how long each person stayed!", by this point the developer is looking out the window for the next chump, sorry customer.

The above is why certain companies target certain TV shows. Beer companies love sports shows as they know the demographics of who watch sports is the demographics they want to promote to. They know when a new advertising campaign starts and they know how it has effected sales. With Second Life it was just publicity, and like your very own 15 minutes of fame, once its over its over, keep flogging it and you will become a laughing stock!.

So Linden Labs released a product that was just something that was already dead for the marketers. But it could have still be useful for what we seen as core market to Virtual Worlds:-
  • Collaboration,
  • Education,
  • Simulation.
But by not allowing us access to the database we couldn't modify the back end to fit into the customers VLE (Virtual Learning Environments - nothing VIRTUAL about them, they just web pages). So we advised our clients not to use it.

Other developers embraced it with full hands open. Even had a "partnerships" with Linden Labs. This was the point when I decided that Second Places was going to persuade all our clients to move to another platform.

Linden had always been hands off with developers, happy to promote but were always at arms distance. With the launch of Nebraska they embraced a single developer, both shared the key note at one of the "Virtual World" conferences. And we were made to look like a second class company as we were now competing with a Linden partner.

So we quickly moved to OpenSim.

OpenSim is a product where we can pass information easily from any 3rd party application into a virtual world instantly. We can move avatars around using RFI tags from real life peoples locations. We can do everything that Second Life could do. But most of all, we could offer Service Level agreements. And the customers came running.

So as OpenSim takes off even more, Expect a new blog about our new "deal" for school who are on the Teen Grid soon, Linden have withdrawn from the Secondary Education Level (11-18) and have withdrawn from the Private Virtual World market and so they should, they have a great product in the Public Virtual World market, and good luck to them in that.

But OpenSim has the private virtual worlds all sown up.

So its Goodbye Nebraska, good idea, badly advised setup and cost. Goodbye Teen Grid, bad for educators as it was too restrictive.

And its hello FUTURE!










Thursday, 21 January 2010

BETT 2010 - London

Its always a worry for small companies that spend most of your marketing budget on one event. However BETT 2010 was very successful for Second Places.

We have channeled most of our R&D into our new system, "The Content Grid (TCG)" over the past 3 months. And this was our chance to launch it. Without fanfare or ticker tape we launched on the Wednesday at a very quiet BETT (due to snow in London). But by the Saturday word of mouth had gotten out and people were entering the stand to look at TCG without us standing on the main route dragging them in.

It was exactly what I had hoped. Teachers and Principles were saying the exact same thing, "We want to work in a virtual world, we want the fun in education, the collaboration, project planning, the chance to break stuff without massive costs. But public virtual worlds was no use for UK (or euro) schools as the PC (political correctness) brigade and media would have a field day with the idea of kids and adults "sharing" a world. Where there would be no traceability, the old problem of animity and the problem of kids going where they shouldn't.

Someone one showed me a quote from Twitter where someone had posted on visiting of a public virtual grid "Just watched a class of 10 year olds being shown around an island their school had just purchased. I asked them how they liked it and was told they loved it!", next tweet was along the lines of "This shows how virtual worlds and schools can work together".

Now the last part is bang on, Schools and Students can have a whale of a time in a virtual world while learning at the same time. However the first statement is enough for every head teacher, every director of learning at a LA (local authority) to put the shutters up and use it as a way never to look at Virtual Worlds.... "Who was this person?", "Talking to kids? You have got to be kidding", etc etc etc.

I am not saying these people are not blowing a massive storm out of a coastal breeze but on the other hand, how do I know this person on Twitter (who has some silly name I can't remember) but had a picture of a middle age male was not a pedophile? By laws of probability I can be fairly sure he isn't but those in positions of responsibility know that probability now is not an excuse.

It would only take one story and that grid would have the media down on it like a tonne of bricks, making things up, seeing things that were not there. Remember Second Life? The Children being "groomed" even though you required a credit card to access, not many 10 years olds have credit cards (although may explain the credit crunch).

TCG takes away that problem. Its hosted in the school or in our own data center. Only those given access by the school can access the school grid. All our staff have been through the disclosure systems in both Scotland and England (Scotland is allot more strict). Its not a lot of money (£60) however even with that we have to give the school notice we are going to be in world and staff are on strict instructions to say nothing to anyone. The "BUSY" sign helps.

So every teacher who we spoke to, demoed and let loose in TCG knew we had by passed this problem.

Breaking another barrier between Students and Virtual Worlds.

Tuesday, 22 December 2009

The BIG and the small struggle

As part of my very first post I said that Virtual Worlds are now entering that part of the business process where performance is required.

When you require performance you require more efficiency. And more efficiency on the market.

I remember my first Real World/Virtual World conference in some rank club in London. We were setup besides Forterra and their platform Olive. Very nice guys and at this time they were the only major players in the forum. The rest of us were SL Developers or Flash worlds sort of thing.

I was very impressed with their software, thought the graphics were less than SL however what looked possible looked great. Then we started talking about money.

  • The license was X
  • The build was Y
  • The support was Z
I was shocked.. the old scots in me came out ... "HOW MUCH?" but then I seen their client list. I was just as shocked, Governments, Local Authorities, Training and Simulation. All markets I wanted to get Second Places into. However we were stuck then with just Second Life and no SLA's hence no real competition for Forterra.

But things have changed in the past 3 years. There are a lot of Virtual Worlds out there that will allow companies like Second Places to develop and market on the backs of their Virtual World.

Systems like OpenSim, Unity 3-D to name a few and more coming out every day. Allowing us, as developers, the ability to host, build and supply to the market.

But it is sad news never the less that there are twitters and blogs that Forterra are reducing in size with the possibilities of lay offs and possible sale.

Forterra were the behind firewall solution providers when Second Life was still in nappies. Olive and There never got the publicity SL got from the media but they did have the clients that Second Life could only dream about.

So its not confirmed but it looks like the Forterra I was so jealous of 3 years ago is going another direction.

But as the market develops and grows the market changes as well.

We will see quite a lot of this as the market starts to look for return rather than just doing.

Its all about me!

So why should you read this blog?

Some background on myself, professionally of course....

I started in IT after completing a B.Sc. Honors Degree in Computer Science. The difference between the theory and my first job just proved that uni is a place to prove you can learn.

My first employment was with the local council (I'll leave them nameless for now). And it showed me its not the number of people working in IT its how the IT works. I learned more from this mess than I did in 4 years at uni.

I then moved into IT in the Oil and Gas sector. Living in Aberdeen there is not much else. But it was great. Well rewarded and tolerated no slacking, so I was happy to work every hour I could as the results were always positive. Spending money was not a problem if you could show the return. Which has translated into my motto

Show the return and companies will show you the money.

5 Years ago I became IT Administrator for CAD in a very large engineering company. My role was to look after the 200+ CAD designers, all of which used different CAD software packages.

So I started by trying to get people to use the same package. The return was that people then could move from project to project without the need for retraining. It went great.

Next was a document management system. As we now had 200+ CAD designers using the same package we had to make sure we didn't have people using the same drawing. Again this 1/4 million project was approved and saved the company millions.

It was at this time people were starting to ask for 3-d CAD drawings. P&ID were already using semi 3-d but for those big players they wanted the shiny toys. So we looked at the £24k a seat packages and I was blown away with how RUBBISH they were.

I started researching 3-D and came across Linden Labs Second Life. An internet based 3-D virtual world. I wrote a presentation and paper for the director. However it was shot down in flames, for reasons at the time I thought were poor.

A year later after making quite a bit of money for myself in Second Life I resigned my full time job and setup a private limited company. Our first big break was Jimmy Carr Live in Second Life.



It was great! This was at the height of the Second Life media love in. I loved SL and what was possible. I was involved in some of the largest builds in SL. I even created a RP game over 10 islands. I was getting cheques from LL every month for hundreds of pounds and we had signed up some nice companies.

However at this time there were other "companies" who grabbed the larger names in the world of marketing. And got them into SL. It was the "you just have to do this" line. Companies came in and looked happy. But after 3 months someone pointed out to them that there was no return. It was just money out the door. They got no marketing material, no personal information, all they got told was that x amount of people came.

Other large companies were employing "wee joe" working out of his bedroom, and some massive disasters were caused.

In 2007 80% of our business came from companies who had used XYZ and they had let them down or their event had been a failure due to bad security, bad management, bad marketing.. or just BAD

We always had our businesses create communities throw a minimum of weekly events, we would supply security (your inviting the public into your brand). This was before twitter but we had 30 people turn up to talk to a marketing director of a small advertising agency in Scotland just because they could. Twitter now shows us that everyone is important to other people.

So the SL Bubble burst and the companies walked away. We still had ours and most of them are still there doing events keeping people involved.

Education is a market that I see Virtual Worlds as being the answer to a lot of problems. I have an 8 year old who comes home and wants to play Club Pengiun. TV to him is a punishment, something we do as a family.

He comes home from School hyper the 1 day in a blue moon they get to use the computer. This generation no longer wants to sit and be lectured to, they want to touch it, see it.. BREAK it. And there is no reason they can't.

However SL is not a place for children to play. The teen grid was just silly. And with all the benefits of SL I was not going to let my kid play in SL without me over their shoulder. Anyone could be anyone!

People have said that is why SL is great. I don't argue that point. My point is that Parents and Companies WANT TO KNOW exactly who people are.

The birth of OpenSim was just wonderful. It gave us as a company exactly what we needed. Schools, businesses etc could ask the questions they wanted before people could enter their world. It is based on SL so people don't have to reinvent the wheel. It could be hosted by us so we could supply the client with SLA's.

OpenSim has opened a market for the public outside of SL, cheaper and imho better.

But I am not here to celebrate public grids, I am happy to celebrate public grids that use OpenSim as proof what OpenSim can do. Or any other virtual world out there.

I am here to push the developers, the dreamers, the brains that although the public are important you have to prove to companies the educators that there is a secure, private, stable virtual world platform and company out there that has 5 years experience of Virtual Worlds in all shapes and forms. Have seen the right thing to do and more importantly THE WRONG THING.

So I hope you read and watch what we are doing as a company, what the market is changing into, how you can use virtual worlds, how others are using it and remember

2011 is the year of the avatar.